SITARA CHARITY FASHION SHOW CELEBRATES ITS TENTH YEAR ANNIVERSARY THIS YEAR. WE BRING TO YOU A NEW ERA OF ASIAN FUSION FASHION.

When Asian cultures are consiDered through the lens of today, and not the lens of the past, it is then that we see the rich and colourful progress that has been made.

ASIAN CULTURES ARE TOO OFTEN ORIENTALISED IN A HOMOGENOUS IDENTITY, BUT THROUGH THIS URBAN AND CONTEMPORARY LENS, WE SEEK TO SHOW YOU THE EVOLUTION OF ASIA AND ITS CACOPHONY OF CULTURES. HERITAGE IS TOO OFTEN THE PRIMARY FOCUS OF CULTURAL CELEBRATION. WE STRIVE TO BRING FORWARD THIS CELEBRATION TO THE PRESENT DAY.

Sitara 2019 seeks to celebrate the REMARKABLE URBAN EXPANSES OF ASIA; THE BRIGHT BILLBOARDS NEXT TO THE TRADITIONAL HANAMACHI (GEISHA DISTRICTS) IN TOKYO; THE VIBRANT COLOURS AND DANCES OF BASANTA UTSAV (SPRING FESTIVAL) IN WEST BENGAL; THE SOUNDS OF MULTIPLE LANGUAGES FUSED INTO ‘SINGLISH’ (SINGAPORE-ENGLISH) IN SINGAPORE. WE WISH TO CAPTURE THE MOMENTS OF INTERTWINE BETWEEN HERITAGE AND PROGRESS.

That moment results in the visual phenomenon,

iridescence.